Alas, the dating that is online isn’t all flowers and moonlit walks. For organizations that offer online dating services, it is a competitive globe where each major business has got to one-up the other within their claims — what amount of users get communications, exactly how many of those communications induce times, and just how numerous marriages emerge from those unions. A letter simply sent by Match.com to just competitor Plentyoffish reveals exactly exactly exactly how really these companies simply take the figures.
The page is not very very long — soon, that is, regardless of a bullet-pointed range of 18 stats from Plentyoffish’s advertising materials, which Match.com challenges its competitor to substantiate. The list includes claims that Plentyoffish produces over 500,000 new relationships and 18 million times every year, and 20,000 brand brand new signups daily. “According to my familiarity with the industry, ” writes Match basic counsel Marshall Dye, “these claims can not be supported and generally are deceptive and/or false. “
These kinds of letters are most likely fairly typical; what exactly is unusual is seeing them provided. Continue reading